COME HERE OFTEN?

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COME HERE OFTEN? *

I’m Marisa, a creative strategist and multi-disciplinary designer who thinks outside the lines for a living. Lucky me!

Known for applying multifaceted design-thinking skills and 10+ years of visual design experience to propelling brands and campaigns forward.

Specialties include brand & omnichannel marketing strategy, creative directing, paid social, organic social, copywriting, influencer strategy, UGC, and full scale production.

Résumé

TLDR; I develop concepts + campaigns born from best practices and backed by empathy, culture, and data-driven insights for some of the best brands in the world

Corner Table Creative

2024 - present

Senior Creative Strategist

(Sweetgreen, Peacock, Marriott, AOL, Kernel)

  • Spearheads strategic development and execution of data-driven, culturally relevant campaigns for high-profile clients, including Sweetgreen, Peacock, Marriott and AOL, driving measurable audience engagement and business impact

  • Cultivates strong client relationships by deeply understanding their objectives, presenting compelling, consumer-centric end-to-end marketing plans, and delivering work aligned with their business goals

  • Leads multiple cross-functional teams in concept development, creative direction, creative problem-solving and campaign optimization, ensuring high-quality output tailored to platform-specific trends and audience insights

  • Implements and helps define agency-wide processes to improve operational efficiency in ambiguous situations, manage scopes of work, and scale projects effectively for maximum creative impact

  • Manages and mentors team members, contractors, and external partners in key areas of expertise to foster a collaborative environment, optimizing resource allocation, and driving professional growth

Code3 (Previously SocialCode)

2021-2023

Creative Strategist

(StockX, Tractor Beverages, P&G, SailGP, Metropolitan Park)

  • Synthesized complex consumer trends and data into timely & actionable creative strategies (brand narratives, social, UX/UI Web, customer journeys, production etc.) for brand partners

  • Acted as a trusted partner to clients’ creative, brand and marketing teams and a liaison with internal teams to ensure flawless execution and delivery, as well as challenging brands forward

  • Led the internal team towards success by reviewing client briefs, leading brainstorms, storyboarding, providing creative direction to the team, tracking feedback, etc.

  • Propelled workstreams forward and transformed ideas into action across opportunities, elevating the quality of team output with storytelling and visuals at the center

  • Led project management responsibilities on respective accounts: Salesforce finances, Monday.com and Asana project tracking, creating timelines, Q/A, managing deliveries, etc.

    Partnered directly with data analytics team to establish reporting capabilities company-wide

  • Hands-on execution of 100+ assets/year in addition to scope of creative strategy role

The Berkeley Innovation Group

2021

Design Consultant

(Healthcare, COVID-19 Industry)

  • Launched end-to-end client solution offering to healthcare companies

  • Led UX and UI design executions of design sprint, prototyping and product design offering

  • Co-authored ethnography about frontline COVID-19 workers

Hewlett Packard Enterprise (HPE)

2020

UI-UX Design Intern

  • Led UX/UI design of web interface for new subsidiary of company’s React-based framework in Figma

  • Collaborated with front-end developers and engineers to build a full-end website design and development in three months

  • Conducted HPE’s first Remote Design Sprint (RDS)

  • Built out HPE’s “design sprint” infrastructure for future ideation

  • Ran ideation, prototype and usability testing processes using Figma and RDS

  • Evaluated user-tested insights to inform the UX journey and functionality of net-new website

(HPE Design Systems Team)

Download Resume