HEY, IT’S MARISA

IT’S A PLEASURE TO MAKE YOUR BROWSING HISTORY.

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IT’S A PLEASURE TO MAKE YOUR BROWSING HISTORY. *

WELCOME TO HARVEST SEASON

CLIENT: SWEETGREEN
ROLE: LEAD CREATIVE STRATEGIST

Launched the Fall Harvest menu and new Maple Glazed Brussels Sprouts on Paid Social by balancing farm-freshness and craveability in order to drive trial of the side and seasonal fan favorites. Created a fleet of assets to start testing different messaging in key markets. The mix of creative proved highly successful, showing us that it takes a diverse set of creative to tell the whole story and resonate with different audiences at different entry points with the brand.

  • 2x the impressions YoY

  • 24% increase in clicks YoY

  • 50% more efficient CPM YoY

SHORT-SHORTS & AN ICONIC GREEN BAG 

CLIENT: SWEETGREEN
ROLE: LEAD CREATIVE STRATEGIST

When A-list actor Paul Mescal was spotted carrying Sweetgreen’s iconic green bag on the sidewalks of Manhattan, his fit immediately went viral. In under 24 hours, Sweetgreen launched this paid ad running in a response and smashed benchmarks on TikTok.

  • 300% more efficient than campaign average

  • 631% higher CTR than campaign average

The Viral Moment

YOU DON’T HAVE TO BE A SALAD PERSON TO BE A SWEETGREEN PERSON

CLIENT: SWEETGREEN
ROLE: THE IDEATOR / COPYWRITER

Ideating ways to announce Sweetgreen’s newest menu item, protein plates led to crafting a brand-defining insight, which then became the brand’s slogan, based on social listening-based research:

  • The Insight: Audiences had historically believed that Sweetgreen’s greens-based menu items will not fill them up and therefore not worth their money

GOLD MEDAL-WORTHY ACQUISITION

Pre-Olympics Creative

CLIENT: PEACOCK

Post-Olympics Creative

ROLE: LEAD CREATIVE STRATEGIST

There were no plans to promote the 2024 Summer Olympics coverage in Peacock’s acquisition campaigns, but consumer research and insights revealed a huge opportunity to leverage the world’s biggest sporting event to broadly drive new subscribers, and retain them with follow-up sports messaging.

  • The Insight: Once every four years, people pause their summer plans to root for the world’s best athletes. Coming off the tail of record-breaking viewership thanks to names like Caitlin Clark and Coco Gauff, more people were going to be tuning into the Olympics than ever before - fans just needed to know where and how to watch.